Hotjar - The Best Friend of Any UX Professional
July 06, 2022

Hotjar - The Best Friend of Any UX Professional

Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We make use of Hotjar for both ourselves and clients, for two main things. Though I mainly use the recordings section to gauge user behavior on our paid-search landing pages, we also use the heatmaps on our and clients' websites to see where we're losing people and to see which elements on the pages are most important, and which are being completely overlooked. We use the recordings with clients to show them the efficacy of long-form landing pages
  • Easy to use recording and heatmaps
  • Easy for clients to understand
  • Feedback mechanism is useful
  • Pricing model isn't great
  • Recordings
  • Heatmaps
  • Feedback
  • We've used Hotjar to convince many clients of the efficacy of moving over to long-form landing pages for their paid search campaigns
  • We've used Hotjar as a sales tool to sell entire website redesigns
  • With insights from Hotjar, we've streamlined our own site and eliminated sections that weren't getting any traction where they were

Do you think Hotjar delivers good value for the price?

Yes

Are you happy with Hotjar's feature set?

Yes

Did Hotjar live up to sales and marketing promises?

Yes

Did implementation of Hotjar go as expected?

Yes

Would you buy Hotjar again?

Yes

I can't recommend Hotjar enough for people who want to improve the useability of their website, understand how users are behaving on their site, or just want insights into how people experience their website. The recording and heatmap functionality is super easy to implement, and you start getting useful insights quickly. It is definitely one of the most worthwhile tools for anyone who works with websites and landing pages.