Brooklyn Bark hearts HubSpot!
Updated December 09, 2014
Brooklyn Bark hearts HubSpot!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Basic
Overall Satisfaction with HubSpot
- I am an MBA marketing '84. Not at all technically proficient. HubSpot allows me to translate marketing into website features.
- Education is vital. Again, I understand marketing. HubSpot education shows me how to translate concepts into internet.
- My beloved "elves", the technical support group, are knowledgeable and gracious every time they have to pull me out of the weeds.
- The missing functionality is that I cannot give access to just a specific page or function to another employee. I now have someone helping me with social media and I cannot give him access to posting and tweeting without giving him access to the whole website.
- In a sales graph you can actually see when we started with HubSpot. There is a big bump up and the graph goes up and to the right from there.
HubSpot was much more broad spectrum than SalesForce. It addressed many more needs and in a totally integrated fashion.
We might add Salesforce as we grow but it will only address one area of our needs whereas HubSpot hit website development and maintenance, social media presence and other areas that Salesforce does not.
We might add Salesforce as we grow but it will only address one area of our needs whereas HubSpot hit website development and maintenance, social media presence and other areas that Salesforce does not.
Satisfaction with Specific Features of HubSpot
Using HubSpot
1 - Sales and marketing, administration (HubSpot doesn't help with that) and HR (HubSpot doesn't help with that either)
Being a small company with one person wearing many hats, HubSpot makes my sales and marketing (which is my passion) much more effective. I guess it helps with admin and HR because I spend less time (and get more results) on S&M.
Being a small company with one person wearing many hats, HubSpot makes my sales and marketing (which is my passion) much more effective. I guess it helps with admin and HR because I spend less time (and get more results) on S&M.
That is the beauty of HubSpot. We don't need any in-house expertise. Their technical support (aka elves) are knowledgeable, eager and easy to work with.
With HubSpot a non-technical person can accomplish jobs solo that would otherwise require an in-house team. Yay HubSpot!
With HubSpot a non-technical person can accomplish jobs solo that would otherwise require an in-house team. Yay HubSpot!
- Lead generation.
- Lead follow up.
- Blogging tool.
- Social media tool.
- Analytics.
- Totally get away from having an outside webmaster.
- Make social media posting more efficient.
- I would love to have the person power to track each lead that comes in and update. If we put better information in, we'd get better analytics out.
- When I get an opportunity I would like to see about moving from Mail Chimp to the HubSpot email tool.
Evaluating HubSpot and Competitors
Yes - It replaced our outside webmaster and his WordPress.
But, oh, it does so much more than web development and maintenance!
But, oh, it does so much more than web development and maintenance!
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
The promise that I could "own" all our marketing, not just the traditional side.
As an "old" MBA I know the concepts - they haven't really changed - but wouldn't have known how to apply them in the internet world. HubSpot first educated me (Inbound Marketing Certification), then sold me the product and supports me in its use, any and every question I might have.
As an "old" MBA I know the concepts - they haven't really changed - but wouldn't have known how to apply them in the internet world. HubSpot first educated me (Inbound Marketing Certification), then sold me the product and supports me in its use, any and every question I might have.
Not at all.
HubSpot Implementation
- Vendor implemented
Change management was minimal - There were no changes even asked for on our part. HubSpot molded itself to our business rather than requiring us to mold ourselves to it, which is something I find all too common in software. In order to use the software we have to change how we do things. No! With HubSpot we didn't have to change a single thing we were doing. It just helped us do everything better.
- The template was a little bit constricting but once I figured it out and went with the flow - YAY team!
- That I couldn't wait to get started.
HubSpot Training
- Online training
- Self-taught
The webinars are great!
I strongly recommend attending as many pertinent webinars as possible on the individual training. Also, attend "office hours" if you have questions or need a little extra help "getting it".
For me, the marketing concepts were familiar friends. I had to learn how to present them electronically, which HubSpot training certainly did.
For someone more technical, self-training might work. For me, the webinars are my oxygen to make the product work.
I strongly recommend attending as many pertinent webinars as possible on the individual training. Also, attend "office hours" if you have questions or need a little extra help "getting it".
For me, the marketing concepts were familiar friends. I had to learn how to present them electronically, which HubSpot training certainly did.
For someone more technical, self-training might work. For me, the webinars are my oxygen to make the product work.
Configuring HubSpot
Let HubSpot do it for you.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code - We do have an HTML person available + the elves will write specific HTML for a particular need.
HubSpot Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Each and every time I call technical support (my beloved elves)
Using HubSpot
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- We don't need to know HTML to upload copy onto our website.
- I can track a lead as well as get instant analytics for all my leads - source, success.
- I can compare my analytics to those of my competitors.
- I can graph our progress and successes.
- One thought goes through all our social media and it can be scheduled to repeat.
- Anything that is difficult prompts a call to my elves who will help me. Cheerfully.
Yes - Not really HubSpot. We could hire one of their partners to create it for us.
It's on our list of things to do.
It's on our list of things to do.
HubSpot Reliability
Integrating HubSpot
- We have integrated modules within HubSpot but haven't taught it to dance with any other software.
- Salesforce.
Let them help you. They will.
Relationship with HubSpot
That we would pay them what they asked for. They did offer an extra month of trial but I was ready to rock and roll.
Trust them. It is rare but you really can.
Upgrading HubSpot
Yes - They don't actually have releases. They are constantly upgrading features. If it is major there will be a webinar available. Otherwise, you'll figure it out or ask an elf for help.
- Social media tracking.
- Closing sales tracking.
- Don't know. We go with the flow. The only outstanding request we have is to allow access to others on our team on a page by page basis.