1. Home
  2. Marketing Automation Software
  3. HubSpot Marketing Hub Reviews
  4. User Review of HubSpot Marketing Hub
A Marketer's View of HubSpot
Updated April 08, 2015

A Marketer's View of HubSpot

Britt Schwartz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use it both for our agency, as well as to manage our clients' marketing efforts. It gives us one comprehensive tool to carry out our marketing incentives, manage social media channels, and report on analytics and ROI.
  • The customer support is second to none. Being able to call support and have the phone answered immediately and politely - is huge for me.
  • The reporting aspect of HubSpot is something that we've come to rely really heavily on. The ability to connect with CRMs and connect our marketing efforts to actual dollars is something we've found really impactful.
  • The campaigns tool is by far my favorite tool in HubSpot. We're able to take all of our efforts related to a particular campaign and get a bird's eye view of it's collective performance. With just a click, I'm now looking at the details and analytics of each part. GENIUS!
  • I would really love to have a File Manager link on my Dashboard!
  • We've increased our revenue 3x using HubSpot
  • Our client has seen 3x ROI this past year using our marketing efforts with the HubSpot tool.
I'm luckily enough to only have ever used HubSpot!
25,000 to 100,000
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Revenue cycle modeling
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
We will certainly be renewing our subscription.
HubSpot is definitely built for the serious marketer!

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using HubSpot

Both
9 - Everyone on our team from sales, marketing, graphic design, and web developers use HubSpot on a daily basis.
9 - We all utilize in different ways, but we're all capable of supporting our clients in their HubSpot portals. In the case that we need to escalate, HubSpot Support Staff is brilliant.
  • Sales: Lead intelligence
  • Marketing: intelligence and automation
  • Development: integrations
  • We've build out entire processes for companies using a HubSpot and SalesForce integration.
  • Using HubSpot as the base, we've created an application for service delivery for an organization.
  • We are excited to watch how HubSpot continues to evolve. With COS and the newly announced CRM, we see the value of their services something we'll always invest in.

Evaluating HubSpot and Competitors

Yes - Wordpress
Joomla
SalesForce
MailChimp
HootSuite
  • Product Features
  • Vendor Reputation

HubSpot Implementation

It's an intuitive platform that we're able to roll out to our clients with very little pushback.
  • Implemented in-house
Change management was minimal - We need to fully understand our clients' processes before helping them build new ones.
  • We really didn't face any.

HubSpot Support

I've never waited more than a minute for someone to pick up on their support line, their support staff are the BEST in the industry. It's a pleasure to call them.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - The level of support that HubSpot provides as a user doesn't require additional support.
Yes - Absolutely - they were dedicated to not only understanding, but resolving my issues.
I had accidentally caused an issue with uploading a list to one of my client's portals. I called HubSpot Support at 11pm at night, in a panic. The staff was friendly, funny, and helped me calm down. He took all the information he needed about the issue and called me the next morning to let me know that it had been resolved.

Using HubSpot

It's clean, simply, effective, and powerful.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • The COS is beautifully simple; as someone with VERY LIGHT CSS and coding experience, I am able to create, edit, and do minor styling edits on my website pages.
  • Landing page tool: It's brilliant easily to use, without any direction, I can easily decipher what I need to do.
  • I'm still getting used to the reporting function. All of the data is there, I'm just wrapping my mind how to extract it in a useable way.
Yes - Very well, the app is great for the "Marketer on the go"

HubSpot Reliability