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HubSpot: The do everything marketing tool!
Updated August 27, 2016

HubSpot: The do everything marketing tool!

Amanda (Amy) Rosenberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Social Media
  • Email
  • Reporting
  • workflow
  • lists
  • forms

Overall Satisfaction with HubSpot

The Marketing and Sales department use HubSpot on a daily basis for social media, email communications to prospects and clients, reporting on the success of initiatives, and organization of all contacts: leads, customers, evangelists, and employees.
  • CUSTOMER SERVICE! They reply almost instantaneously and help with every problem you can imagine. They will dig into your platform and see how to directly help you.
  • Scheduling social media and emails. I can schedule in advance and not worry about being out of the office or handling an immediate need. Emails and social posts will still go out on time.
  • Forms! I can collect information from leads, help requests, demo requests, and content downloads. All of this information is stored in HubSpot and synced with Salesforce for reporting and communication purposes.
  • list! I can create lists of contacts based on extremely specific requirements.
  • I am still struggling with workflows for lead nurturing. There is a lot of manual work to get this started and constant review is needed. I would love more automation or at least direction in setting this up and optimizing the process.
  • Increased efficiency
  • Easy communication with customers and prospects
  • Increased organization of ALL contacts
I have not used any other systems
10,000 to 25,000
B2B
It is perfect for small teams. There are so many automated features that you can get as much done as a team twice the size. I started using HubSpot as a one woman team and most of the prospects I spoke with assumed I had a team of 5+. That is EXACTLY what I needed!

HubSpot Marketing Hub Feature Ratings

7.0
WYSIWYG email editor
4
Dynamic content
4
Ability to test dynamic content
5
Landing pages
9
A/B testing
6
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
5.3
Lead nurturing automation
6
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
3
6.0
Calendaring
7
Event/webinar marketing
5
9.5
Social sharing and campaigns
10
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
7.8
API
8
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

5 - Marketing and Sales
5 - Marketing, lead generation, inside sales, and communications.
  • List creation
  • email automation
  • social listening
  • reporting
  • internal email automation
  • social scheduling
  • more robust reporting
It does everything I need and want!

Evaluating HubSpot and Competitors

  • Product Features
  • Product Usability
  • Third-party Reviews
I would pay attention to scalability. Hubspot is and has always been the perfect fit for our size (1 person team to a now 10 person team). From reviews, I believe it will continue to be the best for us as we grow.

HubSpot Support

I always get help with my problem. no canned response, just real support. They actually look into my personal platform and base the support off of my use.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Escalation required
No - I haven't needed it. The free support is so on top of it!
Yes - Resolved almost right away!
I needed a custom workflow, and someone from support went into my platform and built it. Amazing!

Using HubSpot

So easy and intuitive! I never needed any training to accomplish my goals
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • workflows
  • lists
  • forms
  • social listening
  • reports
Yes - very well! I use it to check on email deliverability, social media, and contacts all of the time!