The only Inbound Marketing software you need for SMB
Updated November 30, 2016
The only Inbound Marketing software you need for SMB
Score 10 out of 10
Vetted Review
Software Version
Professional
Overall Satisfaction with HubSpot
We use HubSpot for Lead Generation and Lead Nurturing for our agency. We are specialized in Interior Design and Non-Profit organizations. We wanted to use the whole specifications of inbound marketing as this our main business.
- Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Personas and Campaigns paired with website native responsive CMS (including website personalization) and integrated reporting / analytics.
- Continuously improved and updated SaaS platform
- Easy to use and time saving
- Competitors monitoring
- SEO optimized
- CRM included, satisfactory for most SMBs
- The only thing we miss is not being able to swap content pieces within an existing workflow. You have to create a new one.
- It's important to setup a folder structure for images and content in front to find the requested assets easily.
- HubSpot allows you to build an extensive history of the leads which eases lead conversion and sales.
- It helps you align marketing and sales, making the process of implementing a service level agreement easier and more effective.
- It supports you improving customer service.
- It lets you turn existing customers into brand advocates.
HubSpot Marketing Hub Feature Ratings
Using HubSpot
2 -
Inbound Marketing Consultant
Key Accounter
2 -
Inbound Marketing minded
Sales experience
- Lead Generation
- Lead Nurturing
- Contact / History based Social MEdia Monitoring
- Comprehensive reports
- Social Media Management focused on leads activities
- Building a Lead Gen Platform for several companies working in the same industry
- Advocate Marketing
Evaluating HubSpot and Competitors
- Product Features
- Product Usability
- Product Reputation
- Positive Sales Experience with the Vendor
HubSpot usability was for us the most important factor. So new people in our organization or our clients themselves don't have any problem starting using HubSpot.
HubSpot Implementation
- Implemented in-house
Yes - - Basic Implementation: domain connection, localization, template setup, social media integration
- First landing pages, calls-to-actions and blog, data base optimization
- Website pages, design optimzation
- Campaigns
- First landing pages, calls-to-actions and blog, data base optimization
- Website pages, design optimzation
- Campaigns
Change management was a major issue with the implementation -
In order to set up HubSpot you have to clearly know what you want to achieve (goals) and think over your buyer persona(s).
Implementing inbound marketing, even in a small scale, always means rethinking processes in the company.
It changes the way Marketing and Sales teams work together.
- Developing new content for each stage of the funnel
- Learning to use new technics (Webinars etc.)
- Being patient!
HubSpot Training
- Online training
Configuring HubSpot
There is a guide which pop-up for any new configuration of HubSpot. It's important to complete all the steps.
No - we have not done any customization to the interface
No - we have not done any custom code
HubSpot Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - The standard support from HubSpot is quick and efficicent. The problems get mostly solved within 24 hours, even via email.
We had an issue with a form script on a customized landing page and weren't able to align all the form inout fields. HubSpot support answered our email within 4 hours, not only telling us how to fix the problem, but did it for us. Our client was incredibly happy to see the problem solved in such a short time.
Using HubSpot
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | Requires technical support |
- Creating Landing Pages, Workflows and Lead Scoring
- Email Marketing
- Reports and Analytics
- Blog
- Website CMS (COS)
- Social Media Management. Has great functions but is quite different from other known platforms
Yes, but I don't use it
HubSpot Reliability
Integrating HubSpot
- Eventbrite
- Wistia
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
Upgrading HubSpot
Yes - We changed from Basic to Professional in order to be able to use the workflows.