Great option for all-in-one marketing platform
November 19, 2015

Great option for all-in-one marketing platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

We use HubSpot for everything from marketing automation to hosting our website. Specifically, we use the blog, landing pages, website, gated content, social monitoring, and email marketing tools. We integrate HubSpot with Salesforce. HubSpot is primarily used by Marketing, Marketing Ops, and Sales Ops. HubSpot allows us to create marketing optimized webpages, email customers and prospects, engage with followers on social media, and drive leads for our sales team.
  • Easy to update and publish blog posts and webpages.
  • Excellent content and learning materials.
  • Great customer support.
  • New updates to the platform have been slightly unstable.
  • Limited options for email marketing automation compared to Eloqua and Marketo.
  • Content calendar isn't very robust.
  • Helped with lead generation through inbound marketing.
  • Making small changes to the website is fast and easy.
  • Blog publishing tool makes blogging less time consuming.
It works well if you want one platform to handle marketing automation and your website. Now that that HubSpot has their own CRM, you could potentially use it for marketing automation, website, and CRM. It is relatively easy to learn and has lots of educational material. HubSpot is probably best suited for smaller marketing teams that don't have the resources to manage too many different systems and want to have an all-in-one marketing platform.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
7
Lead nurturing automation
9
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
9
Calendaring
7
Social sharing and campaigns
6
Social profile integration
7
Dashboards
7
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated