Why I love HubSpot and why you should love it also.
Updated August 11, 2021

Why I love HubSpot and why you should love it also.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

I used Hubspot in the agency where I worked for 7 years. Currently I am an independent consulting entrepreneur and I only use the free version of both products, marketing and CRM. Even being limited versions, they are quite useful.

I have hubspot connected to my web in WordPress through a plugin and the great thing is that, thanks to collected forms, I can follow up on any conversion that takes place on my website. These contacts become part of my database on the platform, but at the same time I use it to redirect contacts to MailChimp, which I use for shipping and automation.

Additional use the tool "Lead Flows" and recently added the "forms" to that version. What I like most is the monitoring of a user's life cycle according to their behavior.
  • Content management - it facilitates the creation of any piece of content. From a post to social networks, a blog post, a mailing or Landing Page.
  • Contact management - because it allows for a total tracking of each user from reaching away until it becomes a client. Also it helps to monitor the life cycle of each contact and creating smart for debugging database lists.
  • Keyword management - I love completely handling the keywords of HubSpot because it helps you to do research, it helps you track and in each publication helps you with optimizing contents.
  • The forms - with smart fields [you can] avoid asking the same information from frequent contacts and this helps us limit our database with additional information about each person.
  • Keywords suggestions only work in English and short tail keywords.
  • Pricing more realistic for some markets
  • Maybe some ambassador or entrepreneur program
  • Increase in traffic, contacts, sales, search engine ranking, etc.
With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
I recommend using HubSpot for big brands with long purchase cycles. I do not recommend it for retail or massive consumption brands or SME enterprises with low budget. Yes, they could use some inbound tactics, which could be implemented seamlessly with other tools. HubSpot is to go all the way, with each phase of the inbound methodology.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Calendaring
8
Social sharing and campaigns
10
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
8