Easy to use platform.
Updated June 30, 2017

Easy to use platform.

Karthik Nair | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

Hubspot is being used by our marketing team for our enterprise business. It helps to centralize data and all lead generation functions in one platform. While it is primarily being used by Marketing for demand generation, the sales team uses it as a light CRM to get updates on activities specific contacts at their accounts are taking up.
  • Ease of configuration
  • Ease of data analysis
  • Responsive and knowledgeable support
  • None that we have encountered until now.
  • While we are yet to quantify it, the ability to manage everything at one location has helped us to do more, do it better and quicker. We have seen increase in audience engagement with our content and leads generated.
These are stand-alone modules for email marketing and landing pages respectively. Hubspot is a suite.
Hubspot would suit well for companies that are beginning their journey to consolidate their different platforms for landing pages, analytics, and email marketing into one platform.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
Not Rated

Evaluating HubSpot and Competitors

Yes - we wanted a single view across different platforms we were using for email marketing, landing pages, seo and social media marketing. This would give us a single view. Each of those platforms were great and didn't have a drawback, it was just that we had outgrown using each of them individually. We used Constant Contact for email, Unbounce for landing pages, Google Analytics for seo and the different social media platforms for posting on them.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
I think things moved fairly smoothly and we were able to take decisions at our own pace.

HubSpot Support

Knowledgeable, timely and courteous support
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Not Sure - You get support as part of your package as far as I remember. In fact, their superior support approach was one of their differentiations during the evaluation process.
We were facing issues with previous employees account being linked with our Hubspot account, despite the fact that their account was revoked. The issue was probably resolved in less than 5 minutes.