When it comes to marketing automation, HubSpot delivers. And I'm not just drinking the orange Koolaid.
Updated August 25, 2017

When it comes to marketing automation, HubSpot delivers. And I'm not just drinking the orange Koolaid.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

HubSpot is currently utilized solely by our internal Marketing team with plans to rollout to our much larger Sales teams within 3-6 months.
  • Easy to use, intuitive (and responsive!) platform
  • Quick, responsive, and diligent customer support across plan tiers
  • Proactive communication about new features and product updates
  • Analytics capabilities
  • Email deliverability
  • Template starter packs
  • Advanced design capabilities
  • Social monitoring, publishing & reporting
  • Scalable pricing for large databases (400k+ contacts)
  • Campaign capabilities
  • Out of the box reporting limitations
  • Increased leads generated YoY by 300%
  • Cut time spent managing marketing campaigns, analysis, etc. in half
HubSpot's Enterprise marketing plan blows Marketo's reciprocal plan out of the water. From all angles, I've by and large been taken aback by the difference between the two platforms when both are said to be "industry-leading." From reporting to email deliverability to design to management, HubSpot is undoubtedly the better option for large organizations.
HubSpot is the perfect solution for small businesses to large enterprises wanting to automate their marketing efforts, integrate with other online tools and customize their platform for their specific needs.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using HubSpot

2 - Director of Marketing, Marketing Manager
4 - Design, Strategy, Development, Marketing
  • Advanced reporting
  • Affords real-time insight into marketing performance to drive continuous improvement
  • Completely customizable
  • Cuts production time for marketing implementation down by 50%+
  • Added sticky opt-in form to website header to grow subscriber list
  • Download free templates from marketplace to jumpstart marketing efforts
  • Advanced HubSpot/Salesforce integration
  • ABM software integration
  • Dedicated IP address for email marketing
This platform is powerful, customizable and a marketer's best friend.

Using HubSpot

The user experience in HubSpot is the best I've experienced within any marketing automation platform, and as a former digital marketing agency account manager, I've tried out more than I can count. Everything is written in layman's terms, the layout makes perfect sense, and there's a help button on every page that you can click for direction anytime you need it.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Email
  • Social
  • Reporting
  • Contact Management
  • No complaints!
Yes - The mobile app is great! Loads quickly and provides real-time visibility into what's going on within my HubSpot portal on my mobile device.