Item: HubSpot Marketing Hub
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot to integrate the Marketing and Sales teams to follow the consumer's entire journey and encourage them to buy our product with the marketing and sales strategies contained in our marketing automations. As every consumer trajectory needs to be recorded, we also use HubSpot to pass on information to the Sales team so that they can convince the user to buy our product. In addition, we also use email marketing to nurture leads with content related to our products and "warm them up" to increase lead scoring and consequently understand whether consumers are able to buy from us.

Pros and Cons

Marketing automation
E-mail marketing
Marketing analysis

landing page builder
Ad management

Return on Investment

Better tracking of leads and their actions on our website.
It's great to understand which platforms led to the most sales.
It has a high cost in the marketing budget.

Alternatives Considered

We already used RD Station, but we left because RD Station did not solve some of our main problems. Despite the high cost, HubSpot brought several solutions related to the analysis of marketing data and tracking of lead actions. It was really essential to bring new information to our quarterly marketing reports and strategies.

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

Other Software Used

Marketo

Usability

Because it has many features and a multitude of tools, there is a learning curve to understand the platform, but with the tutorials and support videos, it is possible to use the tools with ease. If you’ve already used another marketing automation platform, it’s very likely that the transfer of automation and lead base will take some time to get "the house in order."

Support Rating

The initial support is very fast and I haven't had any major problems yet, except for the small help we need at the beginning to implement the tool.

Likelihood to Recommend

For a company that has a good cash flow and is willing to pay a little more for a great marketing automation platform, Hubspot is the ideal platform that really solves many problems related to lead management, lead tracking, conversion points, and email streams. The platform also offers robust marketing data reporting that other companies don't perform well.

If you have a budget, HubSpot is your choice

Software Version

Overall Satisfaction with HubSpot