Simple to use CRM best suited for inbound marketers
July 11, 2019
Simple to use CRM best suited for inbound marketers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with HubSpot CRM
HubSpot is being used across multiple departments but mostly in sales and marketing. HubSpot gives us the ability to store customer and prospect information in one central place. The main business problem it addresses is giving us transparency and visibility into the health of our business. Sales uses it to track and manage deals within the sales process so that our team can accurately forecast month over month expected revenue.
Pros
- Ease of use. Having used multiple CRM's in the past including Netsuite and Salesforce, HubSpot takes the cake in terms of ease of use. The learning curve is significantly shorter than other CRM's.
- HubSpot Sales that is integrated within Hubspot is a major plus for me as a sales rep. With it, I can track emails, manage my meetings, and save email templates for quicker prospecting.
- It's an inbound marketing machine. It easily tracks prospects lifetime activity of what content they downloaded, did they visit the site, or request a demo and scores them appropriately so you can see how familiar they are with your company and interest level.
Cons
- No particular cons stand out. Reporting is not as granular as Salesforce but HubSpot is great in its own way. It makes things as simple as possible.
- HubSpot helped us grow since we implemented them. Deals are much easier to track and forecast. This was very important to our global business with multiple offices around the country. Being able to quickly identify activity and deals happening across the globe was very important to us.
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