The "lighter" of the big two

Hubspot [CRM] is used across every department at our company besides engineering/development. With a lead list in the tens of thousands, a CRM is required. As well, once leads turn into opportunities the sales team uses the sales tools and pipelines through our acquisition funnel, to take notes on companies and individuals, etc. Without Hubspot [CRM] or a similar product there would be no way to keep track and share all of this key information, especially as we work from home due to COVID. Finally, our Customer Success team uses Hubspot [CRM] to track customer metrics such as health, ARR, renewal dates, products purchased, etc. and has their own pipelines set up and automated via Workflows to track customer lifecycles. Hubspot [CRM's] value is in knowledge capture and sharing, time savings, and having "one true source" of information for our business.