Item: HubSpot CRM
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

It is being used by the sales and marketing teams to track interactions. It houses all of our marketing materials and we send content to specific personas from time to time for workflows. Our website is also built with HubSpot.

Pros and Cons

Workflows - good delivery.
Tracks opens and views of content and timing.

Building a website in HubSpot CRM is clunky.
Open rates are not always connected to the recipient - if someone in our organization looks at an email, it is logged as the recipient opened the email.
Movement from MQL to SQL should have more criteria, not just receipt of content. Opened would be a better indicator than the prospect.

Return on Investment

It allows us to track any touches with SQLs and if deals have come from them.

Usability

It is about the same as other systems I have used.

Team Alignment Benefits

Sales is able to link documents to their emails which results in fewer blocked emails since it isn't an attachment. They can also see who viewed the document and for how long and if it was shared. This results in the team using more of the marketing materials and seeing the benefit in real-time.

Alternatives Considered

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

I wasn't involved in the purchase decision so cannot answer this question.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

It is good for tracking prospects to companies and you can easily see a list of people at a specific company.
Being able to track documents that you send to prospects and when they are opened and how much time is spent on each page is a great feature. The movement to an SQL can be delayed by up to a month.

HubSpot CRM review by someone that uses it daily

Overall Satisfaction with HubSpot CRM