HubSpot CRM is a great jack-of-all platform for small-medium sized businesses and scalability!
August 11, 2021
HubSpot CRM is a great jack-of-all platform for small-medium sized businesses and scalability!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with HubSpot CRM
We are using HubSpot CRM across the whole organization to perform and track both marketing and sales efforts. The marketing tools are very robust and include most of the things we do for our day-to-day marketing tasks (emailing, segmenting, tracking the customer journey, funnel progress, etc.). The sales tools are helpful but not as robust as they can be. We currently use the sales tools for outreach, some nurturing, follow-ups, tracking deals, etc. but there are some reporting features and sales tools that could be more robust or work better.
- email marketing - tracking, A/B testing (except time testing which would be helpful), etc.
- customer record tracking & company wide transparancy
- workflows for marketing automation
- sales reporting features (specifically recurring revenue custom reports & sequence reporting)
- A/B time testing for marketing emails
- enrolling contacts into sequences on behalf of other sales hub users
- sandbox of HubSpot CRM account (with everything copied over) for a testing/training environment for new employees
- better transparency for customer/employee touchpoints
- more visibility into pipeline sales cycles & where opportunities are getting held up
- increased granularity for marketing funnel & contact interactions with our company
HubSpot CRM has made it easy for our sales and marketing teams to see all of the interactions a customer has had with both our company as a whole and individual members of the team. The segmenting and tracking of specific information allows us to better target specific contacts for marketing or sales efforts and pass them off to the appropriate team (marketing, sales, customer success) depending on the contact's needs.
- Salesforce.com and ZoomInfo Engage (Tellwise)
HubSpot CRM is a great jack of all for smaller businesses and allows you to focus heavy on the marketing tools to get contacts down the funnel and into the hands of the salesperson. It's sales hub tools are great for smaller businesses or startups because they provide more robust options than some other platforms, but ultimately should be paired with the sales tools offered by Salesforce to make an ultimate CRM experience that benefits both marketing and sales equally. HubSpot CRM is more robust than ZoomInfo Engage in that it is able to tie all of this information directly into your contact records without an outside integration and focuses on outreach to inbound contacts. ZoomInfo Engage encourages list building and cold outreach, which can be helpful in some cases and not in others. Ultimately all platforms have their pros and cons but HubSpot CRM is a great option for small-medium businesses and startups that need one platform that can handle marketing, sales, and customer service/success. For larger businesses that can afford multiple tools, HubSpot CRM integrates wonderfully with Salesforce and other platforms that enhance marketing and sales efforts.
Do you think HubSpot CRM delivers good value for the price?
Yes
Are you happy with HubSpot CRM's feature set?
Yes
Did HubSpot CRM live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of HubSpot CRM go as expected?
I wasn't involved with the implementation phase
Would you buy HubSpot CRM again?
Yes