Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot is predominantly a sales tool in our organization. It is used by sales to track our clients, create our pipeline and for weekly reporting meetings. [It is] also [used] by marketing for generating campaigns and data teams to understand trends of clients and interest. It addresses target tracking, understanding who we speak to, and how attentive sales reps are to prospective clients.

Pros and Cons

Integration with Gmail, means I don't have to track notes
Goals orientated, I have a dashboard of quarterly targets I need to achieve
Personal touch in terms of setting specific tasks and types of ratings for clients

Automation of industry is not always accurate
Automation of revenue is not always accurate

Return on Investment

I have not been using HubSpot long enough to answer this

Usability

Automation is the main difference. As mentioned, a lot of grunt work is removed from me.

Alternatives Considered

SalesSeek, Salesforce Consumer Goods Cloud and FileMaker Pro

Due to automation and integration, it trumps them all, not having to copy and paste all my notes. In terms of other capabilities, all very similar.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

SalesSeek, PowerDialer for Salesforce, from XANT (formerly InsideSales.com), FileMaker Pro

Likelihood to Recommend

All reasons mentioned in benefits. It saves me a lot of time in automation and moves the 'grunt work' letting me focus on harder tasks. Task notifications help me keep on top of everything as well as Slack and Gmail integration. I have to deal with daily incoming leads and HubSpot templates let me send emails in seconds and means I don't have to do anything else as they are automatically logged.

HubSpot automates my work and eases my day!

Overall Satisfaction with HubSpot CRM