Item: HubSpot CRM
Rating: 9
Author: Will Turett

Use Cases and Deployment Scope

As an early-stage SaaS startup, HubSpot has enabled us to drastically amplify the impact of our sales targeting and outreach via customized sequence and ongoing sales tracking. We have been very pleased with the experience so far, and continue to look towards HubSpot as our preferred CRM tool as our organization continues to grow.

Pros and Cons

Customized sequencing
Sales tracking
Contact list construction

Clearer process for enrolling/disenrolling in sequence
How to create a dynamic list without any fields

Return on Investment

Sales conversion

Usability

Strong

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

Well suited for initial email outreach to companies and diving into analytics on sequence success. Less well-suited for ongoing customer management; perhaps since we have a smaller volume than some enterprise clients, but we have found it easier to track leads via excel than in HubSpot's native tools.

HubSpot CRM Review for SaaS Startup

Overall Satisfaction with HubSpot CRM