Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot as our all-in-one solution so sending emails, writing sequences, templates, account management, etc. General business problems it addresses include having a centralized location where we can store our data, utilize and complete specific procedural tasks and overall reach our sales goals.

Pros and Cons

Sequencing
Templates
Keywords
Account creation/management

Domain names, avoiding duplication so certain companies that have .io or .com will appear as different entities while they necessarily aren't'
email validation is mostly accurate, but from time to time bounces occur on legitimate emails(not sure if this is a HubSpot specific problem)
Faster loading times, the system reminds me of Salesforce on occasion but with that being said it still is faster compared to Salesforce loading times.

Return on Investment

Increased sales rep adoption
Clearer deal cycles and less hassle
Faster task optimization and management (for me personally)

Usability

It's definitely a lot more user-friendly, and not as complicated with just the right amount of robustness. It will ultimately be up to you as a user to reflect on how much functionality you need based on your team. I personally like it better than Salesforce because my team is much smaller than say an enterprise-grade company so my comparison would be for SMB-Midsize businesses.

Alternatives Considered

Salesforce CMS

HubSpot is just a lot user friendly and you don't have to hire entire engineering teams just to get your bang for your buck with the product.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

Would you buy HubSpot CRM again?

Yes

Other Software Used

LinkedIn Sales Navigator

Likelihood to Recommend

If you have a large team and a good amount of data, accounts, leads, etc I think it's well worth it. The functionality lines up quite well for Mid-size businesses and I think we utilize most of its features to the full potential. I would not recommend this product if your team is

An SDR's View of Workflow Life Using HubSpot

Overall Satisfaction with HubSpot CRM