Item: HubSpot CRM
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot to manage and track all sales activities for our team, which includes finding marketing qualified leads, tracking and conducting sales outreach and managing the deals cycle.

Pros and Cons

Integrations with other applications like PandaDoc
Scheduling outreach
Tracking deal movement and staying on top of deals

More customizations with sequences
Flexibility when building reports
Integration with LinkedIn but I think that's a weakness on LinkedIn's end, not HubSpot

Return on Investment

Shorter deals cycles
Less manual tracking
Easy to read data

HubSpot is the best CRM I've used by far. It is intuitive, flexible and tech-forward, all qualities that aren't often used to describe a CRM. Excited to be a part of the HubSpot community and have access to a wealth of resources as well. Overall, I appreciate how user-centric HubSpot is and it's clear that it was designed with the sales person in mind.

Team Alignment Benefits

HubSpot makes it easy for marketing to engage with prospects that sales identifies as target accounts and has helped facilitate alignment between the prospecting and marketing processes. It also makes it easy to identify MQLs vs sales sourced leads, and makes the marketing <> sales relationship more symbiotic rather than silo'd.

Alternatives Considered

Close.io did not have as much flexibility when performing outreach and we had to buy an external tool for it. Also, there were no reporting capabilities on a team-wide basis.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Gong, LinkedIn Sales Navigator, Asana

Likelihood to Recommend

HubSpot is great for smaller sales organizations who are starting out and it's the only CRM I'd recommend for orgs with fewer than 100 sales employees. It is great to expand with as you grow and they are constantly releasing improvements that make it a more seamless and tech-forward platform. I don't have experience using it at a larger org so can't speak to that ability. I wouldn't recommend it for customer relationship management.

Intuitive, flexible and tech-forward CRM to keep up with modern sales

Overall Satisfaction with HubSpot CRM