Item: HubSpot CRM
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I use HubSpot to perform market research and organize sales and marketing data. The main pain point the product addresses is the management of the internal workflow of several key departments. It provides a unified platform where teams can communicate and contribute seamlessly, decreasing processing times and increasing productivity. HubSpot makes decision-making a breeze.

Pros and Cons

Multiple filtered views
Company and Contacts associations
Analytics Tools

When a Deal property is linked to a Company property with multiple child entries, HubSpot creates multiple deals for each child entry, instead of one deal for the parent company.
Unable to edit the names of multiple companies in bulk, where I am able to add the same new text to already existing company names, instead of replacing all of them with the new text.
Recent bug where incoming leads have incorrectly populated names. Their full names are present in the "First Name" property and the "Last Name" property is populated only with the first letter of their surnames.

Return on Investment

Increased number of deals
Increased product pricing thanks to insights
Increased sales rep adoption

Usability

Very logical and with clear interface. You don't have any misplaced, uncomfortable-to-reach fields, buttons, etc. As soon as you are familiar with your internal workflow, everything comes in place and despite having full control over a large number of features, HubSpot's optimization allows you to intuitively remember everything quite fast.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

It's well suited as a CRM, you have full traceability of all activities. Association labels allow you to correctly link companies and contacts, which prevents you from connecting to the wrong leads/customers. You have full freedom to merge companies, edit all data and transfer contacts activity to a new company in less than a second.

Worth the Price

Overall Satisfaction with HubSpot CRM