Item: HubSpot CRM
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot to manage our leads, mainly inbounds, and some outbounds who opt in. We also use it for sequences and workflows.

Pros and Cons

Easy to view contact history/contact profile
Easy to manage sequences
Easy to manage calendar link

Email tracking is fairly inaccurate
Email templates often have glitches/display text in different fonts and sizes
Many limitations in terms of use

Return on Investment

Increased pipeline managements
Increased email automation
Increased lead engagement

This tool allows our entire teams to view the entire life cycle of a lead. Marketing can view the interactions that leads have with sales, and sales can view the interactions that leads have with marketing. This allows us to have a real understanding of the lead at hand and make appropriate decisions.

Alternatives Considered

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

HubSpot CRM is well suited to clearly look at a lead's history. There are many options and it provides everything in an organized manner. However, the tracking tools are inaccurate and don't provide a real depiction of open and click rates. Furthermore, there are many illogical limitations on the platform.

Useful Tool for CRM

Overall Satisfaction with HubSpot CRM