Item: HubSpot CRM
Rating: 9
Author: Dan Jamison

Use Cases and Deployment Scope

HubSpot CRM has allowed us to manage the customer success both; both for the benefit of the customer at the start of the lead generation and through to the successful activation of the partnership. As well as the business success, being able to easily track the journey which a new lead takes prior to it being activated and the timeframe for which that takes. HubSpot CRM is a daily software used within the business and we rely on the tools within Hubspot to increase the % of lead generation.

Pros and Cons

Allows a business to track the journey of a new lead, from beginning to activation
Users within the business can easily track progress of mutual clients or leads
The HubSpot CRM also comes with Hubspot Support, whereby if a user is unsure of how to use a tool, they can seek support to ensure they can optimize their use of the tool(s).

Interface or UX tools where a user can customize their view to accommodate to their personal preferences of us
Provide API software that can be downloaded to a desktop device
Internal chat function for users of a team or business to communicate efficiently, instead of requiring external software(s)

Return on Investment

Increase in % of lead activation
Lead tracking, ability to easily view the status of a lead - no matter what stage
Sharing of data between users of a team - easily communicate issues that need addressing

Usability

It is very easy to use, the UX is always quite capable of making the adjustments required and the helpful tips and hints give a user the ability to understand what a change will cause and how best to use changes made - offering training and guides to properly understand the use of the software.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Asana, Smartsheet, Google Analytics

Likelihood to Recommend

Hubspot CRM has become a vital part of our business and we utilize the software to track the lead generation and have seen a number of instances where the ability to link an Exchange or MSOffice product email account has saved emails and any attachments or documentation. This ensures that the information is stored on a contact/lead and can be viewed by any user if required.

HubspotCRM - the CRM a startup can safely and confidently invest in

Overall Satisfaction with HubSpot CRM