Item: HubSpot CRM
Rating: 8
Author: Verified User

Overall Satisfaction with HubSpot CRM

Use Cases and Deployment Scope

Solid solution with all the automation you could be looking for in a sales-aid tool. HubSpot is an all-in-one content marketing tool that takes over what used to be done by several different pieces of software. It combines what WordPress, Mailchimp, and SEO tools like Wordtracker do all under one roof. If you don't know web development or web design and prefer everything under one roof in an easy drag/drop format for building landing pages and email templates, then HubSpot will probably work out really nicely for you.

Pros and Cons

Pros

Sequences
Email Tracking
Pipeline Management

Cons

Editing sequences
Mass edits without admin rights
Deal stages

Return on Investment

Revenue growth

Usability

It's a pretty powerful piece of software, and it definitely gets more powerful at the higher software tiers. But for as powerful as it is, you can only squeeze the full potential out of it if you run your marketing exactly the way HubSpot wants you to. That's why they've invested so much in their educational resources that are available to customers. It's also why agencies like mine exist.

Team Alignment Benefits

For us, we've been doing design/development for so long in tandem with PPC and content marketing, that it seemed like a total waste of $4,000/year (all up front by the way) if we were only going to use the platform for the keyword research, contact management, and analytics of our content. We still prefer using WordPress because it gives us total control of our site, and we still prefer Mailchimp for the same reason--total control of our custom email templates. We're currently trying to find something that can take the place of HubSpot's keyword research and SEO tools, which was one of the most impressive parts of the platform in my opinion, and we haven't quite found it yet.

Alternatives Considered

Outreach

HubSpot CRM is one of the best CRM tools on the market and serves any kind of sales business perfectly. It works as a single place where users can keep product information and contact lists of customers. Users can stay in touch with customers and contact with any time but Outreach is simply the best at what they do.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Salesforce CMS, Gong, Outreach

Likelihood to Recommend

HubSpot acts as your content management system for blogging and building landing pages. It also acts as your keyword SEO research/topics tool for coming up with ideas for new content, and provides detailed analytics about visitors and the overall effectiveness of your content marketing efforts. It gives you profiles then of your visitors, how long they are there, what they view, etc, and therefore gives you the ability to get them under a sales funnel and send automated emails to them which is also done with HubSpot after they've opted into your email list for some sort of whitepaper, or free download.

HubSpot CRM Feature Ratings

Comments

Please log in to join the conversation

Get it if you're still on Excel