Item: HubSpot CRM
Rating: 10
Author: Thomas Bang

Use Cases and Deployment Scope

For our small media production studio, we currently utilize HubSpot to manage our outreach program to handle all our daily interactions. Utilizing a spreadsheet at first, it soon became apparent that to grow a company, our spreadsheet got very complicated and confusing fast. As our company grows, we’re looking to see the other capabilities HubSpot CRM has to offer to help with automated marketing and drip campaigns.

Pros and Cons

Contact Management.
Contact History.

Pricing for smaller companies.
User Interface could use an upgrade.
Not much aside from those 2 items.

Return on Investment

Increased outreach.
Time saving on customer engagement.

Usability

I’ve utilized several systems before, such as Zen, Sugar, and SF. Personally, I’ve transitioned to HubSpot; it’s a free online solution for which I’ve eventually upgraded the account to gain more features. For a small business, it is a perfect solution. Even if you’re paying for the free subscription, I would recommend HubSpot.

Alternatives Considered

Sugar Sell (SugarCRM), Salesforce Commerce Cloud and Zendesk Sell

The free version alone stacks up pretty well against the mentioned competitors. I believe as your business operations grow, the price points for additional users and needed functionalities will grow as well, and HubSpot is well within competitive pricing to compete with the other enterprise-level systems. I’ve stuck with HubSpot for a long time.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Adobe Acrobat, Milanote, Adobe InDesign

Likelihood to Recommend

I feel a CRM solution for any business of all sizes. I’ve seen too many companies still using spreadsheets, and that only serves to waste valuable time and leaves revenues off the table. There is no reason you can utilize a free service with limited functionality, as that alone provides so much value to start managing your customer information.

HubSpot CRM is the perfect solution for small business looking to grow.

Overall Satisfaction with HubSpot CRM