Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot is our primary platform for customer-centric marketing efforts, and is used to coordinate and measure our sales activity, including calls, emails and meetings.

Pros and Cons

Email marketing is easy to set up, from email design and audience to monitoring engagement and response
Reporting on activity is mostly intuitive, with a wide selection of pre-built reports and a highly customisable system for building new reports
A wide variety of activities can be tracked by the sales team, so however they communicate with contacts it can be recorded accurately

Certain information can be difficult to report on. It can be easier to export and handle in a spreadsheet sometimes.
A lack of an HTML editor for emails was a problem when we needed it in the past

Return on Investment

Increased sales rep adoption
Consolidating marketing activity

Usability

HubSpot is easier to use than other CRMs I have experience with, and most actions are intuitive. Where they aren't, the comprehensive knowledge base often has detailed guides which are very helpful.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

HubSpot has proven itself well suited to almost all scenarios, and is certainly the most intuitive and user-friendly CRM that I have used. In particular, being able to collate various marketing activities under the same campaign allows for easy measurement and tracking of effectiveness, which is a very time-saving feature.

An easy to use, yet comprehensive CRM

Overall Satisfaction with HubSpot CRM