Item: HubSpot Marketing Hub
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot to nurture and track inbound leads and then push them to the sales team. The landing page tracking allows us to flawlessly track every campaign. We also appreciate the use of email and newsletter facilitation based on automated campaigns using workflows. We also use the dash boarding tools and they help automate reporting.

Pros and Cons

Workflows
Landing page Creation
Campaign tracking

Better integration with Salesforce
Easier template editing
Easier access to custom fonts

Return on Investment

It’s expensive
Lack of seamless integration with other platforms

Alternatives Considered

Salesforce Lightning Platform (formerly Salesforce App Cloud)

Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact to customize templates of emails and landing pages.

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Did implementation of HubSpot Marketing Hub go as expected?

Would you buy HubSpot Marketing Hub again?

Yes

Other Software Used

Salesforce Lightning Platform (formerly Salesforce App Cloud), Marketo

Usability

The platform itself is nice and pretty, however each feature seems to like a little bit of functionality. I do appreciate the ease of navigation through the platform and the ability to customize my landing pages.

Support Rating

Usually takes me between three and five days to receive any kind of answer that is not a complete copy paste of a template answer.

Likelihood to Recommend

If a company is looking to automate lead capturing and nurturing, this is the right tool. It’s easy to make custom workflows based on a variety of conditions to filter leads and assign them to a campaign. The contacts section allows to see the history of their interaction with your website and open rates from the emails you sent.

My number 1 choice of CRM, but it needs updates!

Software Version

Overall Satisfaction with HubSpot Marketing Hub