Item: HubSpot Marketing Hub
Rating: 9
Author: Roshni Rahman

Use Cases and Deployment Scope

Marketing tools from HubSpot are used for both our website and our database of customers. Using the Marketing Hub in a variety of ways is a breeze. It helps us keep tabs on our customers' activity and identify potential new ones. Also, we can share online marketing campaigns with our customers and partners through this platform. For generating leads, email, and managing social and Google ad campaigns, we employ landing pages, email, and ads. Identifying users and fans, as well as marketing to them, is straightforward.

Pros and Cons

Various modes capture and report website visits and form submissions, and the menu bar is well-organized.
Posting images and setting a schedule is simple, and workflows have a user-friendly UI that makes them easy to use.
Design, segment, and contact information are all carefully considered in the auto-tracking of calls to action (CTAs).

Workflows are sometimes tricky to understand, and the pricing structure is a little steep.
Template editing lacks a web design grid and custom fonts.

Return on Investment

Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
Higher ROI and lead response time are seconds. The first contact is always made.
There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.

Alternatives Considered

Zoho CRM, Mailchimp and Keap (formerly Infusionsoft)

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.

Number of Contacts (List Size)

25,000 to 100,000

Using HubSpot Marketing Hub for B2C or B2B marketing

Both

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

Yes

Did implementation of HubSpot Marketing Hub go as expected?

Yes

Would you buy HubSpot Marketing Hub again?

Yes

Other Software Used

Lusha Extension, monday.com, Salesforce Lightning Platform (formerly Salesforce App Cloud), Pipedrive

Likelihood to Recommend

Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.

"HubSpot Marketing Hub is the best and an industry-neutral platform."

Software Version

Overall Satisfaction with HubSpot Marketing Hub