Item: HubSpot Marketing Hub
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use HubSpot to email our Members and prospects and report on email performance. We also store some Member/prospect information for segmentation and personalization purposes. We integrate with some vendors through HubSpot so we can ingest information from them and email users accord to the vendor's recommendation depending on the situation (reactivation and re-engagement especially).

Pros and Cons

Easy to use
Contact details on Members
Email scheduling

Reporting
Building emails from HTML
Personalization for more than 2 segments
No SMS

Return on Investment

Helps generate revenue
Keeps Members more engaged

Number of Contacts (List Size)

250,000 to 1 million

Using HubSpot Marketing Hub for B2C or B2B marketing

B2C

Key Insights

Do you think HubSpot Marketing Hub delivers good value for the price?

Yes

Are you happy with HubSpot Marketing Hub's feature set?

Yes

Did HubSpot Marketing Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot Marketing Hub go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot Marketing Hub again?

Yes

Likelihood to Recommend

Basic email creation through a template or simple image upload or template edits is fairly easy. Personalizing the content of an email for 2 segments is complex, for more than 2 segments, it is impossible. Basic reporting on email metrics (open and click rates, unsubscribed, etc.) is fine but more in-depth reporting functionalities are lacking. It is difficult to compare campaigns or get reporting for all campaigns sent during a specific timeframe.

Easy-to-use tool but lacks personalization features and good reporting

Software Version

Overall Satisfaction with HubSpot Marketing Hub