For small to mid-size companies - don't think Salesforce is necessarily a more powerful product
December 11, 2018

For small to mid-size companies - don't think Salesforce is necessarily a more powerful product

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Sales

We use Hubspot Sales for a wide range of things that before were using a combination of disparate systems, e.g. email templates & sequences, CRM, meeting links, dialer and call recording, forecasting & reporting, marketing collateral management, tasks & reminders, etc. We use Hubspot Sales for our sales team and have been also utilizing their marketing product within that same time frame, however, we've recently also added their client success suite on as well, which has eliminated even more isolated systems that weren't 'talking' with each other.

Pros

  • Overall usability and UX/UI is LIGHT-YEARS easier than Salesforce as a CRM. We invested a ton of money moving from Hubspot CRM to Salesforce thinking we needed some more robust capabilities only to move back to Hubspot Sales after realizing incremental reporting improvements were vastly outweighed by the frustration and inefficiency of no longer having Hubspot. I now dread the day we ever have to move to something more robust and hope that Hubspot continues the robustness of their product so that we never have to!
  • One of the best things about Hubspot is having so many tools consolidated under one platform. It eliminates the need for a separate sales engagement platform (Outreach, Salesloft, etc), dialer, meeting booking tool (e.g. Calendly, Chili Piper) and ties into Hubspot's Marketing suite (they are stronger in this area than their Sales product currently, since it's always been their bread and butter) as well as new Client Success tools.
  • The support is pretty decent as well. Sometimes I've received email answers that weren't helpful, however, I will say that it's very easy to submit a ticket or live chat around questions.

Cons

  • The main thing Hubspot can improve on in their Sales product is the 'depth' of how to configure things. For instance, it's much easier in Salesforce to associate things like buyers & re-sellers or more complex sales than a simple SaaS sale.
  • Many of my gripes about the product have actually been addressed in the last 6 months alone -- I'm really hoping they continue this pace of innovation.
  • There has definitely been a positive ROI on the time it used to take us to do sales/marketing in Salesforce/Pardot.
Outreach has more robustness as a dedicated tool for managing marketing/sales email sequences, but the fact that it's not as tightly integrated to CRM as we would've liked still makes Hubspot a better overall solution. I think my previous remarks speak to my opinion of Salesforce -- not a fan compared to Hubspot.
I would 100% recommend Hubspot Sales to any small to mid-size company to orchestrate all sales & marketing workflows and data. The only instance where it may not be well suited are for larger enterprise companies that have more complex needs that can only be addressed by a behemoth product like Salesforce (which is not a pleasant experience but a necessary evil in some instances).

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