The CRM tool every small business needs
November 15, 2019

The CRM tool every small business needs

Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Sales

I have known of HubSpot for years and mainly read their articles until I was sent a link to try out HubSpot sales web tool. I learned that they provided a CRM web-host software that helped small businesses like me to automate the sales process, create lead capture forms, and helped me create personalized emails and reminders. It is a free tool that’s suitable for any SME’s ready to fast-track their sales process.
  • A free tool for any small business and with options to upgrade for those needing more advanced features.
  • One of my favorite features is being able to get real-time engagement updates that send me a notification as soon as my email is sent and opened by a customer.
  • Another cool feature is that it can automatically record clients' contact details, actions, and it integrates with my Gmail. So, after syncing my Gmail account, it can automatically save all contact details used with that email account into my own little database.
  • When I first started using HubSpot, I just didn’t understand the tool and how it could benefit my business. I feel HubSpot is not the greatest in explaining the true impact it can have on a small business.
  • Although a I love that it can sync with Google Calendar, unfortunately it doesn’t sync with any other calendar tool.
  • I dislike the restrictions on the form fields when creating signup forms for your email newsletter or digital resource opt-in forms.
  • The integrations I found to be very limited, and when you can connect particular tools it only works with very well known ones, so it can be hard to make the lead generation and sales process work seamlessly.
  • It’s great in helping to set up systems and processes that work around the clock even while you sleep.
  • HubSpot has saved me a lot of money by investing in other tools that helped create opt-in landing pages and make my business look more professional.
  • I primarily use Google tools, so I love that HubSpot integrates well with them, as it saves me from having to use other third-party tools to make sync and trigger everything work together.
Luckily enough for me, I haven’t had to use any other CRM, as I find that the free version still works for me and the needs of my business. Moving forward when I need to scale, the paid plan may be a little steep for me, so that’s when I may have to try out alternatives.
I would and I have recommended HubSpot to a lot of small businesses that are now ready to scale and are looking to set up their systems and processes in order to save them time and frustration. The fact that it’s primarily by feel and has features that help to create landing pages, automate communications and alert you on potential leads is fantastic.
The only downside with HubSpot is when you want to grow beyond the free tool. The steep cost from the free to the paid plan is a major expense, and that may push others to look for an alternative that are more cost-effective.