IBM Campaign: A Wonderful Tool to Navigate Audiences
April 18, 2017
IBM Campaign: A Wonderful Tool to Navigate Audiences
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- IBM Unica Campaign
Overall Satisfaction with IBM Campaign
IBM Campaign provides an easy-to-use graphical user interface that supports the direct marketing process of selecting, suppressing, segmenting, sampling, and creating output lists of customer IDs. It really helps put everything all into one place, and it streamlines everybody's workload. IBM's UDI data communication layer lets you to seamlessly access and manipulate data from all of your data sources.
- Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes.
- IBM Campaign performs actual data manipulation live.
- Users do not need to know SQL to design campaigns.
- May be a little confusing to pick up if this is the first time you're managing a campaign.
- Some of the commands are a little slow to response.
- Live data can sometimes be misconstrued.
- It helps my clients drive their business which in turn, drives more profit for them.
- It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
- It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Adobe is a tough competitor, and it's fair to say that you can get the same quality of service from Adobe. Speaking as an Adobe fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't have as great customer service as Adobe, but that's just splitting hairs. You're going to be satisfied either way.