Item: IBM Cognos Analytics
Rating: 8
Author: Byron Conner

Use Cases and Deployment Scope

Cognos is used company wide to analyze sales. The convenience it provides for drilling down into different metrics is terrific. It can be used to send out last year sales by department and sub class so the management team can have the ability to plan for future business based off of last year’s numbers.

Pros and Cons

Amount of historical data.
Ease of navigation.

Ability to run multiple window within a subset.
When backtracking data can remain filled from last interaction.

Alternatives Considered

Domo

I believe you can’t compare the two just based off of data sets. Domo does allow room for customization and Cognos has a huge data set. It would be great to be able to pair the two.

Data Integration

Cognos has a very powerful data set and allows the user to drill down to a specific day and even hour of sales so management can have the ability to dig into micro seasons and schedule appropriately.

Collaboration and Sharing

Cognos allows for screen capture as well as exporting.

The most useful tool within the Cognos platform is the ability to drill down to sales per hour on specific calander periods. This information coupled with customer traffic as well as sales is immeasurable. This gives the management team the ability to manage micro season especially with a shift in sales.

Give me a 60th of an hour and I’ll give you sales!!

Modules Used

Overall Satisfaction with IBM Cognos

Use Cases and Deployment Scope

Pros and Cons

Alternatives Considered

Data Integration

Collaboration and Sharing

Other Software Used

Likelihood to Recommend

IBM Cognos Analytics Feature Ratings