Very powerful, pricey, be prepared to add staff to take full advantage
May 09, 2014
Very powerful, pricey, be prepared to add staff to take full advantage
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with IBM Digital Analytics
Cm is being used as the reporting source for our Web Consumers data. We also use the Recommendations module for on-site recommendations.
- Tracks data
- Consistent report interface for multiple sites
- Data is turned into information that provides action items
- Since being purchased by IBM the large corp non-personal feel has taken over
- rolling up data for all sites we manage is not easily done, and where you can it is missing the data from all reports
- new products are never rolled out to be included for current customers...always an additional fee.
- Hard to pinpoint how reporting pays for itself...i see this more as a service instead of a ROI ad channel
- Recommendation has same us with automatic processes driven by data, but you lose the savings by needing a FT person to manage all the levers.
At the time we signed they were a Cadillac of software, there are really only 1-2 others that can compete on their level but that comes at a cost.