IBM Digital Analytics, an easy win for online retailers.
May 16, 2014
IBM Digital Analytics, an easy win for online retailers.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with IBM Digital Analytics
I currently work for a retail consulting organization with many clients that use Coremetrics. Currently we use their data to integrate into our own solution as well as for ad-hoc analyses around onsite search and navigation to products.
- I think it's great for retail, very easy to understand how much and where your products are being viewed,added and sold from.
- Provides streamlined overview of website performance with the top line reports and realtime dashboards
- UI interface is clean and easy to use.
- Should add more dimensions and or groups in Coremetrics explore reports as the 3 dimension limit is too small
- Content section of website could be better structured for non-retail clients.
- Help clients better understand the use of category hierarchies.
- Join page view to product views in merchandising report.
- At previous jobs, improved product conversion
- Allowed us to effectively measure site performance and activity over time
- Increased effectiveness of site merchandisers
Have extensive use of Omniture and Google Analytics, but I find Digital Analytics the best for retailers. It's is an easy to use solution that highlights the merchandising and marketing issues related to your website.