IBM Digital Analytics - Good enough for most, but high room for improvement
August 01, 2022

IBM Digital Analytics - Good enough for most, but high room for improvement

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM Digital Analytics

For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment that enables us to act on any data gathered by IBM Digital Analytics (via Exact Target for example). After the deployment is complete, we audit the tagging permanently and offer advice to our clients. For our clients that are in the finance industry, we often provide dashboards and in-depth analyses using IBM Digital Analytics.
  • Overall support
  • Good ecosystem
  • Data reliability
  • Very pricey
  • No new features
  • Old technologies
  • UI
  • Automated reports
  • Easy to use
  • Better optimisation
  • Pricier than competition
  • Learning curve and set up curve is steep
In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM Recommendations, are very simple to use. When opposed to Google, IBM's key advantage over GA is its ability to execute considerably more accurate analyses by drilling down to the visitor level. Additionally, it might be challenging to trust Google's data computation and attribution techniques due to their obscurity.

Do you think IBM Digital Analytics delivers good value for the price?

No

Are you happy with IBM Digital Analytics's feature set?

Yes

Did IBM Digital Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of IBM Digital Analytics go as expected?

No

Would you buy IBM Digital Analytics again?

Yes

Recently, we introduced IBM Digital Analytics for our company's B2B operations. It is largely used by our marketing department to analyse incoming traffic, evaluate the ROI of conversion rates, and set engagement objectives. In order to get a larger budget, it is essential to demonstrate a better return on our SEM investment, which IBM Digital Analytics helped us do.