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Unica old shool
Updated February 04, 2015

Unica old shool

Justin Russell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

IBM Unica 8.5

Modules Used

  • IBM Unica Campaign
  • IBM UnIca Insight
  • Web Analytics

Overall Satisfaction with IBM Unica

Unica is being used in our Marketing Department only. We use it to target email our members. Unica Predictive Insights helps us target the right members for specific products.
  • Predictive Insights is a very successful tool for us. Out click rates and conversion are always high when we use this tool.
  • Unica Web Analytics is what our Senior Management loves to see results and reporting from .
  • Unica support is always fast and helpful.
  • Unica UI isn't the best. It seems like its from the 90's.
  • We have had a rough time using Web Analytics. Many issues arise. We went a full month of the daily import of our data not importing into Web Analytics. It took Unica a very long time to resolve it. We had senior management waiting for certain campaign results which we didn't have.
  • The only positive impact is when we use Predictive Insights in our campaign emails. The ROI is awesome.
We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica.
Its not user friendly and we want to branch out to another product that can do what Unica does but better.
Predictive Insights is the main reason we enjoy Unica. After our contract ends in a year, we are going to see what other Marketing Solution companies are out there. To update to a new version is a huge project and is a big con for us.

Using IBM Unica

3 - Marketing