Overall Satisfaction with IBM Unica
Unica is being used in our Marketing Department only. We use it to target email our members. Unica Predictive Insights helps us target the right members for specific products.
- Predictive Insights is a very successful tool for us. Out click rates and conversion are always high when we use this tool.
- Unica Web Analytics is what our Senior Management loves to see results and reporting from .
- Unica support is always fast and helpful.
- Unica UI isn't the best. It seems like its from the 90's.
- We have had a rough time using Web Analytics. Many issues arise. We went a full month of the daily import of our data not importing into Web Analytics. It took Unica a very long time to resolve it. We had senior management waiting for certain campaign results which we didn't have.
- The only positive impact is when we use Predictive Insights in our campaign emails. The ROI is awesome.
We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica.
Using IBM Unica
3 - Marketing