Overall A Great Tool
March 25, 2014
Overall A Great Tool
Score 8 out of 10
Vetted Review
Verified User
Software Version
8.6.0
Modules Used
- IBM Unica Campaign
Overall Satisfaction
We use Unica Campaign to build list pulls for email campaigns. It is easy to do segmentation, schedule runs and transfer files to vendors in Unica.
- The segmentation process is very helpful. You can segment by field value or query. It also shows the counts for each segment.
- The merge process can combine multiple groups together when you choose "Merge/Purge". It also can pick the overlap group if you choose "Match" in the configuration.
- The Snapshot process can save a copy of your customer along with their qualifications into a file or a table, which is helpful when you need to do post analysis.
- Hope there can be more format options when output data to a file. I can only do fixed width and some vendors do not like this format.
- Unica has improved the list pull process. I have no idea about the cost for implementing Unica.