Influitive will be your new best friend!
Updated August 23, 2022

Influitive will be your new best friend!

Rachel Lurie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Influitive

Marketing manages Influitive, but our Customer Success and Product teams are also highly involved. We use Influitive to help drive engagement among our customer base, identify referenceable customers for marketing opportunities such as case studies or speaking engagements, generate reviews on B2B software review websites to help boost our brand reputation, generate quotes and testimonials, and gather product feedback to help inform our roadmap. We also love the discussion feature, as this really helps our customers stay connected, share best practices, and network. There are SO many use cases for Influitive, and it has been an invaluable tool for our organization.

Pros

  • References: helps identify reference-able customers for sales & marketing needs.
  • Advocacy Content: generate quotes, case studies, identify speakers and more!
  • Product Feedback: ask for product reviews and gather product feedback via surveys.
  • Engage: the community enables customers not only to engage with one another but your organization.
  • Reward: incentivize your champions and make them feel like VIPs!

Cons

  • Reporting can sometimes be confusing, but has greatly improved in recent years.
  • They are continuously enhancing the platform which is amazing! But sometimes it results in minor bugs.
  • Survey limitations - platform does not support certain question types or survey logic.
  • Influitive has helped us generate hundreds of reviews on sites like G2, TrustRadius, and Capterra, which has resulted in various awards and positive placement on grid reports.
  • Influitive has helped us generate dozens of case studies and hundreds of quotes that can be used in sales and marketing campaigns.
  • Influitive has generated thousands of survey responses to help our product team better understand what our customers want, which has had a direct impact on our product roadmap.
Influitive's support team is one of the best I've ever worked with. They are very responsive and quick to identify issues and offer solutions. Typically when we submit a support ticket, we hear back within the same or next business day with a solution. Our customer success manager is also aware of any tickets, so he can work together with the support team to escalate when needed.
In terms of advocacy outcomes, there are many -- we use Influitive to generate customer advocacy content such as case studies, testimonials, and product reviews; as well as to help drive adoption and education of our products.
In terms of community building, our customers love the discussion feature which allows them to network with their peers, share best practices, and trouble-shoot with others in their industry. This has been especially helpful in covid times when there are very limited opportunities for in-person community building activities.
Influitive was already in place when I started working here; however 3 years later when we decided to completely re-launch our program from the ground-up, I evaluated a couple other providers. Influitive still stood out as the best option in the market due to their superior design, gamification, and challenge creation features. They are the biggest and best on the market, and best suited for an enterprise-level organization like ours.

Do you think Influitive delivers good value for the price?

Yes

Are you happy with Influitive's feature set?

Yes

Did Influitive live up to sales and marketing promises?

Yes

Did implementation of Influitive go as expected?

Yes

Would you buy Influitive again?

Yes

Influitive is well suited for any organization that is interested in engaging customers, mobilizing advocates, and helping to streamline their customer reference, content creation, and product innovation processes. Any customer-centric organization should have this in their toolkit! One thing to be aware of is that, in my opinion and experience, such programs work best with a robust rewards system in place, so this is something to consider in terms of budget, especially for smaller organizations with smaller budgets to spend on customer incentives. Make sure that you consider the cost of incentives and not just the cost of the platform because I think this can have a big impact on the success of the program.

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