Great for scaling existing advocacy programs (esp in B2B/SaaS)
September 02, 2022
Great for scaling existing advocacy programs (esp in B2B/SaaS)
Score 10 out of 10
Vetted Review
Verified User
Software Version
Customer Advocacy
Overall Satisfaction with Influitive
We use Influitive to help scale our current advocacy program. We're typically fielding requests throughout the organization for customer participation (i.e. case studies, quotes, reviews, feedback, etc.). Influitive helps us do this at scale with our engaged pre-set advocates list. We recently turned on the Community functionality as well so that we can encourage conversation not only between advocates - but also between EEs and advocates (i.e. Product Marketing managers) on new feature feedback.
- Advocacy at scale
- Gamification for participants
- Easy gifting/rewarding redemption from w/in the platform (w/Tango Card)
- Engagement is critical for the advocacy program, and always having to post challenges can amount to 50% of a persons job. Would be great if there were more engagement features that didn't require challenge postings.
- Homepage/UI is a little confusing when the community is added - less real estate going to the challenges
- Would love to see more slack like functionality to encourage real time convos (vs. just the messaging)
- Increased Advocacy Engagement
- Quick wins when customer feedback or quotes are needed
- Increased vis between EEs and Customers (via Community)
Influitive has been great for engaging our existing Advocates. We do, however still use a separate tool for Community building (SFDC communities). While SFDC communities aren't perfect, it's a better option for our organization as our care site is also hosted in SFDC (and our CRM is obviously SFDC too).
Do you think Influitive delivers good value for the price?
Yes
Are you happy with Influitive's feature set?
Yes
Did Influitive live up to sales and marketing promises?
Yes
Did implementation of Influitive go as expected?
Yes
Would you buy Influitive again?
Yes