InsideView makes for smarter prospecting
June 04, 2015

InsideView makes for smarter prospecting

Jessica Falarski Cross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Modules Used

  • Target

Overall Satisfaction with InsideView

Both our marketing and sales team utilize InsideView. We have InsideView integrated into our Salesforce on the lead, contact, and account object to allow our sales team to find more information about how they are prospecting into as well as to augment account information. The marketing team uses the target in order to build target account lists and add target prospects into our system. We rely on InsideView to have accurate and up to date information.
  • InsideView is primarily a data / sales intelligence tool which means their data needs to be clean, up to date, and easily integrated into the systems you already use. I find that InsideView does this very well. No database is ever going to be 100% accurate but I find their match rates for contacts to be far above other tools I've used and investigated
  • InsideView does provide quick support as well as a dedicated CSM. They have given us multiple in person training sessions on how to get the most out of the solution.
  • InsideView has strong integrations with many CRM and Marketing Automation tools in the space.
  • Speed of the system. There have been times when the connection between InsideView and Salesforce goes down. It is always resolved quickly.
  • While their match rates are good, would love to see more contacts in each account as well as better accuracy on the email address.
  • Expansion into additional geographic markets. InsideView has good account information for US and EMEA, would love to see more markets such as APAC.
  • We used InsideView to build our target account list and related contacts. We've actually seen a couple closed deals where the lead source was InsideView, meaning we sourced the contact through them.
I've used a couple other solutions in the past for list building, data augmentation, and sales intelligence and InsideView wins in three respects
#1 Match rate. Much higher than the other two solutions I've used
#2 Integration with CRM and Marketing Automation. integrations make things seemless. I can dynamically pull information from my CRM to build target contact lists. Could not do this with other solutions.
#3 Support. I have a dedicated CSM that comes in person to our office and trains me and my sales team on how to get more out of the solution
InsideView is well suited for sales and marketing teams that want augmented data.