Very happy with our investment in InsideView
May 31, 2019

Very happy with our investment in InsideView

Logan Childs ☁ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

InsideView is currently being used across the organization at Cheshire Impact. We use the marketing functions to validate and clean our data and the sales functions to enrich and prospect. My main usage of the platform is to enrich the data on the clients/prospects we have so we can ensure that our segmentation practices are the most optimal. Always looking for that personalization opportunity with every message/phone call my team engages on.

Pros

  • Data Quality: The data that I've leveraged is by far better than other providers I've used in the past. Even looking at our own company, when the data changed the adjustments were made in InsideView.
  • Ease of Use: Very easy to search for specific technologies, industries, & SIC codes
  • Clean: We get a lot of form fills that might have some incorrect data and InsideView is able to compare the data that we have and the data that they have for the most accurate output. Being able to do this on scale has been a huge time saver.

Cons

  • I currently don't have any CONS to report on my experience with InsideView.
  • I understand this is going to look biased since I don't have complaints but I really haven't experienced anything that I'm unhappy with in the year that we've been a customer.
  • Our email deliverability has definitely increased. We've always had fairly clean data via our lead sources but InsideView has increased our deliverability and open rates.
  • The open rates have increased based on our ability to clearly identify our buyer profiles and deliver relevant messaging.
The biggest differentiator that I've noticed is the data quality the accuracy and timeliness has been pretty impressive. With other providers I have several lists of prospects that were years out of date, even some prospects who has passed away which is always an awkward conversation to have.

InsideView was able to highlight the ease of use of the platform and compare some of the data that we currently had vs the enriched data they provided and it was well worth the investment.
Data quality is question number 3 on our Cheshire Success Index ( go.cheshireimpact.com/csi_infographic ) so for any marketing team looking to enhance their usage of marketing automation, having valid accurate data is a foundational step. Can't send personal emails if your email addresses are invalid. Many of the clients we work with have data that is decades old and their bounce rates will be through the roof. Having the ability to clean and enrich data on scale has saved hundreds if not thousands of hours for my team and our clients.

Demandbase Sales Intelligence Feature Ratings

10.0
Advanced search
10
Identification of new leads
Not Rated
List quality
10
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
10.0
Contact information
10
Company information
10
Industry information
10
10.0
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
10
Data hygiene
10
Automatic data refresh
10
Tags
Not Rated
Filters and segmentation
10
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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