Item: Demandbase Sales Intelligence
Rating: 7
Author: Joel Patterson

Use Cases and Deployment Scope

InsideView has been used for prospect research and personalization purposes. It allows us to gather and become familiar with current company news, insights, and major happenings in one centralized platform.

Pros and Cons

InsideView provides a great company overview. For example, Bankcard Services InsideView tells when the company was founded, company locations, the type of service provided, etc.
When it comes to the industry information of the companies, InsideView provides industry specific call prep questions such as: How does your company minimize system interruptions and downtime?
The people tab is awesome, it provides a place to crosscheck your leads to ensure their contact information is correct as well as their current employer.

When searching for companies such as "Los Angeles County" it is difficult to to figure out which search option is relevant.
Some companies such as The Stockroom Inc., have no information regarding employees of recent news. This means you have to leave InsideView to gather information.
Some company summaries could be more concise such as Point B in Los Angeles. We aren't searching for all of the nitty gritty details, we just want to understand what the company does and why in simple language.

Return on Investment

InsideView has positively impacted my outreach. Personalization of emails enabled a high percentage of opened emails and subsequent link clicks.
InsideView has enabled me to clean up my leads list and verify that the prospect's information is correct.
InsideView prepared me for cold calling by giving me an overview of the company and relevant questions to ask the prospect.

Key Insights

Do you think Demandbase Sales Intelligence delivers good value for the price?

Yes

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

Yes

Did implementation of Demandbase Sales Intelligence go as expected?

Yes

Would you buy Demandbase Sales Intelligence again?

Yes

Usability

InsideView has a simple and user-friendly interface. You aren't forced to spend hours learning the interface. You can jump right in and start working. This is very helpful. The small number of tabs on the home screen makes the user interface less cluttered and daunting. Personalization of certain types of news further increases usability so that you are not overwhelmed with information that you don't consider pertinent.

Support Rating

Fortunately, I did not run into issues where I needed support. However, the product demonstration was helpful and answered many of the questions that I had.

Likelihood to Recommend

InsideView is well suited for the personalization of outreach to prospects. You are able to find multiple points to help you better connect with your prospect. For example, in Salesforce's acquisition of slack, Slack was represented by my prospect's company (Latham & Watkins LLP). I was privy to this information as it hit the internet because of InsideView's newsfeed function.

SDR intern perspective of InsideView

Software Version

Overall Satisfaction with InsideView