Item: Demandbase Sales Intelligence
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

InsideView is being used within my organization as a detailed research platform to find qualifying information on different company clients. It helped our team determine goals, challenges, demographics, and relevant industry information for each prospect. It is used across my whole department to make the sales process more efficient by shortening research and preparation for an outreach. It enabled my department to better understand a prospect's industry which established my team as experts in the field. Without this tool, we would have spent more time qualifying our prospects and would have seen sales dip to unprofessionalism when dealing with prospects.

Pros and Cons

Provided essential info to help mold the sales process.
Shortened the amount of time needed for qualifying essential prospects.
Helped build stronger rapport with clients.
Added a more personalized outreach to prospects by including information important to them.

More organization on watchlists.
Adding a relevancy option to particular articles to companies.
In newsfeed, add a tab for companies in watchlist.

Return on Investment

Increased click rate on emails by 5%.
Increased response rate by 20%.
Less quantity leads contacted but higher quality.

Alternatives Considered

Buzzsumo

I used Buzzsumo for creating curated content in the form of articles. it was strictly articles depending on broad niches. InsideView offered a more in-depth search of content tailored to companies. It did not have the ability to create watchlists where you can look for content to share specific to companies. It also offered suggestions on how to use the companies information to target teams and create personalized outreaches.

Key Insights

Do you think Demandbase Sales Intelligence delivers good value for the price?

Yes

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

Yes

Did implementation of Demandbase Sales Intelligence go as expected?

Yes

Would you buy Demandbase Sales Intelligence again?

Yes

Other Software Used

SalesLoft, Zoom, Vidyard

Usability

In the beginning, I got lost finding my watchlist which showed my companies I target. However, after using it for more than a day, I was able to navigate very easily throughout the platform. The newsfeed wasn't just great for sharing content to prospects but it was very educational on myself to understand my industry better.

Support Rating

We had a dedicated team member from InsideView who offered tips and advice on how to best use the platform. They also showed Easter eggs that not many people knew. InsideView also has excellent online support in the form of bogs and educational materials that can help overcome challenges and problems when using InsideView.

Likelihood to Recommend

Creating personalized emails is the best place to use InsideView. Showing a prospect that you are well educated on their industry and their personal challenges build trust and rapport on a new level. It has helped create better responses and more engaging conversations with prospects.

I was assigned a company in the education industry and I used InsideView to see the industry's top challenges and goals for the specific company. In doing so, it helped fill in the blanks in my sales script to make it more personal to the prospect. By doing so, the prospect gladly joined my conversation via email because it applied to their needs.

What a GREAT Experience!

Software Version

Overall Satisfaction with InsideView