Item: Instapage
Rating: 8
Author: Mike Nickles

Use Cases and Deployment Scope

I was personally using Instapage as a preferred landing page builder. I am primarily focused on real estate, but I have other interests and a multimedia background, so I was interested to use this to develop my own marketing and lead generation solutions. I was first introduced to Instapage in a program I subscribed to that taught me how to utilize Instapage to design funnels. At the time, it was a very low-cost solution and I remember it being pretty simple and user-friendly.

Pros and Cons

Visual-based design (no coding knowledge or experience necessary)
Simple user interface; I'd say most people who have never used Instapage could get started and design their first page in about an hour
Organizing your pages and funnels into folders

So, it's been a while, but I remember the clunkiness of integration to a totally different platform that handles email. If they don't have it already, it would be great if they also allowed for list management and building in the program.