Ion Interactive is key to improving customer experience and ROI
January 26, 2016
Ion Interactive is key to improving customer experience and ROI
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ion interactive
I currently use ion interactive's LiveBall product to conduct A/B and multivariate testing on our landing pages. We use it to test theories on our landing page layouts to improve customer and user experience as well as conversion rates. Like most businesses, we want to improve our conversion rate from paid search efforts in order to work toward an optimal ROI, and LiveBall helps us achieve that goal.
- User friendly interface - I am not very knowledgeable about CSS, but LiveBall's platform makes it easy to customize without having to delve into site code.
- Their customer support is superb.
- Easy, at a glance overview of the results of our efforts.
- LiveBall has recently integrated a fairly seamless experience for creating responsive landing pages, but it could use a few tweaks.
- Improved conversion rate, and thus ROI increased.
- Increased efficiency of A/B testing.