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Great content marketing tool
Updated July 23, 2019

Great content marketing tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive, by ScribbleLive

We use Ion Interactive to create personalized, interactive landing pages for marketing and demand generation. Since adopting ion, we have seen greater engagements and conversions.
  • Creating a more personalized, interactive experience for our prospects and clients
  • Helps make our content a lot more digestible and fun to read
  • Higher engagements and conversions
  • The UI makes it extremely difficult to navigate the platform.
  • No real version control option in place - if you want to make changes but need to keep older versions, I'd suggest users to clone the page and make the changes on the cloned page.
  • ion's training program only takes you so far - to become a better, more comfortable user, you need to go in and create some test pages from scratch.
  • Higher engagements and conversions
  • More personalized, interactive experience for prospects and clients
  • Breaking down content into a digestible format
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than its main competitor.
ion is great for teams big and small, but because there are so many different ways you can personalize a landing page, you need time or possibly outsource design help if you do not have the bandwidth to set it up yourself.

Ion, by Rock Content Feature Ratings

Content Creation
7.5
Ideation
8
Content collaboration
7
Content Publishing
8.3
Content hub
8
Forms / Gated content
8
Embedded CTAs
9
Content distribution
8
Content promotion
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
8.0
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8
Campaign optimization dashboard
8

ion interactive, by ScribbleLive Support

Most issues I had were user error because of the complicated UI experience. However, no matter the support question, the team was quick to respond with support guides or a resolution.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None