Tool for interactive digital publications
June 21, 2019

Tool for interactive digital publications

Natalia Ransom | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with ion interactive, by ScribbleLive

ION Interactive was used at a company I worked for about a year ago. It was used to build interactive experiences for a number of different clients. It was utilized by the Creative Marketing department but the experiences were built for company-wide use.
  • Consistent visuals based on style guides and templates.
  • No need to involve developers.
  • Someone without a dev background can develop the interactive experience.
  • Steep learning curve.
  • Limited to what is available through templates.
  • Time consuming to create wire frames and low fidelity prototypes.
  • Lower cost to creating interactive content.
  • Can be done internally.
  • Consistent experience.
I was not involved in selecting the product.
I would recommend it if there is a dedicated person on a team who can devote enough time to learn ION and stay focused on it being their primary responsibility. Implementation doesn't require a developer, but a dedicated person would suit best.

Ion, by Rock Content Feature Ratings

Ideation
Not Rated
Content collaboration
Not Rated
Content hub
4
Forms / Gated content
4
Embedded CTAs
4
Content distribution
6
Content promotion
Not Rated
Content automation
2
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
Not Rated
Campaign optimization dashboard
4