TrustRadius
Great innovative product and highly recommended.
https://www.trustradius.com/marketing-automationIterableUnspecified8.616101
Raja Datta profile photo
October 17, 2018

Great innovative product and highly recommended.

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Iterable

We used it to send emails for the marketing team. It helped us address the sending emails to new customers and keeping them engaged with our product. Also, it gave the ability to send emails for purchase confirmation, cancelation, and password resets. We were also able to send SMS messages to customers.
  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
  • I would really like the segmentation piece to be improved.
  • I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing ORs with tons of campaign ids. To be able to query a full workflow.
  • With the help of Iterable and the partnership, we got our open rates up and in the end raise revenue.
  • Have a good transactional system for emails
  • Have a full automated system for all emails, cut out the manual work to be able to strategize
I chose Iterable; I liked the UI much better with the daily use. Also, workflow setup was so much better. In Blueshift list management was nearly impossible. Segmentation was much better with Iterable.
With Iterable, we got the help with our email marketing needs and to reach out to new registered users and in the end have the ability to have the user subscribe.

Iterable Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
7
Email deliverability
7
List management
9
Triggered drip sequences
10
Dashboards
9
Standard reports
8
API
10
Role-based workflow & approvals
10
Customizability
9