Iterable is able to meet your needs!
July 02, 2022

Iterable is able to meet your needs!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable to send email, SMS, and in-App and Push notifications to our customers both for Sales and Marketing promotions, as well as regular service reminders, thank you emails, and other customer retention type journeys. We handle several dealerships, so it allows us to replicate the same journeys across all our dealers, and yet still provide customizable options for each. It allows us to build custom segmented lists and filter and direct users down different paths based on their actions. We have found it to be simple to use in the setup of all these tools and do just what we need to.
  • Snippets to easily drop in images or test etc across a series of emails and can change it in one quick and easy place when needed without going in and modifying each email.
  • Journeys, allows you to build as simple or complex of customer streams that can be triggered multiple ways, and filtered and split easily to get them where you need to go.
  • Templates are drag and drop option so anyone can build high quality emails.
  • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
  • More info included in errors/alerts
  • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
  • We have regular automated emails sending our reminders for our service departments which frees up staff time and increases customer retention as will always send and never be forgotten.
We found that list building and workflow filters within these two competitors were not as user-friendly and only our more technically minded staff could use them without requiring a lot of assistance. Whereas with Iterable you could have any member of the team build and use the product with very little help.

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Sending email campaigns from our multiple dealers can easily be achieved within Iterable, it allows us to have all our sending domains in one project, and lets us cross-reference databases as needed. If multiple projects are needed, and a database is shared between them you will be changed twice for the same users if they are both projects.

Iterable Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
Dashboards
7
Standard reports
8
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
8