Great Modern Tool
August 26, 2022

Great Modern Tool

Paul Chua | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

Iterable is a great email tool, one of the more modern and flexible tools I've used. I've used Marketo, SFMC, Responsys, and HubSpot. Iterable is my favorite. It has a lot of features that provide options in workflows and segmentation. The UI and template generator is also excellent and meets our needs.
  • Segmentation is robust and easy
  • Workflows provide easy logic paths
  • Email Template tool is robust
  • Reporting can improve, it's limited at the moment
  • Experimentation is slightly clunky
  • Deliverability improved
  • Email Rendering is consistent
  • Dynamic elements easy to launch
Iterable's ability to combine various elements such as SMS, Push, and email, all in an automated and streamlined way, helps save us time and money while providing a unified customer experience.
A consistent hub with all contact information and historical touchpoints help us engage and retain our customers. Furthermore, not having to deal with different tools helps provide a holistic experience.

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

Yes

Would you buy Iterable again?

Yes

Iterable is great for a mature company that requires a lot of functionality and flexibility. It maybe too much for a small business just starting out.

Iterable Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
3
Standard reports
3
Custom reports
3
API
10
Role-based workflow & approvals
10
Customizability
10