Item: Iterable
Rating: 9
Author: Evan Crawford

Use Cases and Deployment Scope

I use Iterable to launch email blast campaigns for multiple automotive dealerships and engage customers with the use of Journeys. Journeys help us automate aspects of customer engagement that would otherwise require significantly more attention. Journeys also allow us to find new ways to engage customers that may have required too many resources without them.

Pros and Cons

Creating dynamic customer lists
Providing an easy to understand automations platform
Providing an easy to use email template experience

Building snippets can be difficult for those inexperienced with HTML
The new template experience doesn't show the snippets in the preview
Can't get heatmap analytics on snippets with multiple buttons

Return on Investment

Positive impact on customer retention
Positive impact on time to scale
Negative impact on agility

Campaign Performance

The automation platform has helped us automate the customer re-engagement process by allowing us to send out messages at specific intervals after the customer has purchased. For this, we have used the email and SMS functionality with customer journeys. It has also given us the ability to easily segment our customer base with the dynamic building tool.

Customer Experience

The segmentation tool within Iterable ensures that we are able to contact the right customers at the right time. The customer profiles are able to break down customer data in a way that is very specific to our business and industry, as well as track customer events in a way that helps us contact them at the right time.

Alternatives Considered

Mailchimp

I've used Mailchimp for projects that were significantly smaller in scale, so it's difficult to compare the two. I've also heard that Mailchimp has improved quite a bit since I've used it. However, in my current experience that is one area where Iterable is better is the ability to customize customer traits and events to a specific business or industry.

Key Insights

Do you think Iterable delivers good value for the price?

Yes

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Other Software Used

Twilio Segment, Amplitude Analytics, Zapier

Likelihood to Recommend

For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time.

Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.

Talking to the Right Customers at the Right Time

Overall Satisfaction with Iterable